Audi Supports Super Bowl Green Police Ad

Audi’s third Super Bowl ad is now supported by a social media campaign, the carmaker announced. The campaign aims to educate consumers about the environmental impact of their everyday actions and it is using the Green Police to do so.

This group of so-called police officers will produce "Public Service Announcements" through a dedicated YouTube channel.

As we said in a previous report, the ad highlights the benefits of clean diesel technology and the company's A3 TDI model, which has recently been named the 2010 “Green Car of the Year” by Green Car Journal.

"The Green Police is, in many ways, a representation of the impact every day choices have on the environment— from choosing paper or plastic bags at the grocery store and drinking bottled water to the type of car we drive," said Scott Keogh, chief marketing officer, Audi of America. "The star of our ad is the Audi A3 TDI, awarded the Green Car Journal's 2010 'Green Car of the Year' award, and clearly a great option for customers who want to be greener without sacrificing the thrill of driving."

As part of the campaign, a number of athletes and members of the media will drive TDI-model cars from Audi headquarters in Herndon, Virginia, to Miami, where the Super Bowl will take place on February 7.

Audi will encourage participants to document their trip on their social media pages, as they compete in the Audi Efficiency Challenge. Winner of the competition will get to assign a $20,000 donation to the charity of their choice.