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Audi R8 Gives Birth to an RS3 in Disgustingly Interesting Ad

Audi R8 Gives Birth to an RS3 in Disgustingly Interesting Ad 1 photo
Photo: screenshot from Youtube
It seems that the flood gates for insanity have swung wide open after Ferdinand Piech left Volkswagen and Audi has caught the bug too. This respectable and serious German car company has just released a video where an R8 literally gives birth to the new RS3 Sportback hyper hatchback.
'Birth' is definitely the oddest video we've ever seen from Audi. It's like Æon Flux or one of those Bjork music videos where robots have intercourse.

Probably in order to show us that the quattro supercar has a lot in common with the RS3, we see the R8 graphically widening its hips to release the hatchback. It's covered in a placenta and oozes liquid.

Matrix-like robots take care of washing the baby car and bringing it into the world. But instead of cuddly, motherly feelings, we feel inundated with fear and disgust. At the end of the process, the R8 looks like a broken husk of a human after the alien baby emerged from its belly, not a joyful mother.

If the R8 is the mother, who is the father of the RS3? We think the RS6 fits that description perfectly, otherwise how else do you explain the presence of the hatchback. But the deadbeat dad is nowhere to be seen, probably off drinking race fuel with his BMW and Mercedes buddies or blowing up the skirt of a Porsche.

If your kids are begging you to tell them how all the characters in Cars or Planes are born, just show them this video.

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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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