Audi R&D Boss Says Future Models Will Get Bespoke Design
Their models have also been criticized for a complete lack of imagination, which may build a strong brand image via the ‘family-face’ philosophy, it dents the marque’s per-model appeal. Nowadays, it doesn`t really matter if you get an A4, A5 Sportback, A6, A7 or A8, because you`re basically getting the same thing, albeit in an increasingly bigger and more expensive package.
However, things won`t stay like this, and following an announcement that future Volkswagen-branded cars will take inspiration from the next Phaeton (their flagship), instead of the Golf, as it has been until now, Audi is also set for a minor revolution in terms of design.
According to ex-Bentley boss Wolfgang Durheimer, who is now R&D chief at Audi, the brand does need more variety in the designs of their cars - he is well aware that their current crop of models looks far too similar. He explains that the future A4 (for instance) will differ significantly in many ways, when compared to the flagship A8, and so on.
We are curious to see where this takes Audi, and if it makes them lose some of their current ‘fans’, because make no mistake, there are still those who like the current way things are done, and they may be upset by the news.
Story via auto-motor-und-sport.de