Audi Promotes Restrained Power of RS6 By Comparing It to a Boxing Referee [Video]
Audi says their RS6 Avant is exactly like that: powerful but not in a conventional way.
At first, their ad wasn't that cool. But we played it for a second and a third time and suddenly it made more sense. The moment when the referee says tell the powerful boxer "don't do that, don't do that", that's when you think of traction control and torque vectoring.
There's no doubt the RS6 Avant is a powerful car, but a working man like that isn't going to buy a $100,000 German toy, and that's where they missed their mark. If this was an "Imported from Detroit" ad, it would have been spot-on.