Audi Plans to Increase Its Production Capacity in China
VW Group’s premium arm has set a sales target of 250,000 annually for the Chinese market - this figure should be reached by 2012 or 2013. In order meet this, the German brand has to further expand its production capacity, as Johannes Thammer, general manger of the Audi sales division at FAW Volkswagen, told Gasgoo.
Audi Chinese sales saw a 33 percent increase in 2009, rising to 157,188 vehicles, thus maintaining the manufacturer’s leading position in the country’s premium segment. Another important landmark was reached in China last year, as this became Audi’s second-biggest market in the world, after Germany.
"We will not allow production capacity to be a bottleneck for our sales growth," Thammer told Gasgoo. "We need to increase production capacity every year to keep pace with our sales momentum," FAW VW plans to expand its capacity from 660,000 units to one million units in the near future, he added.
FAW Volkswagen is a joint venture founded on the Chinese Market in 1990 between the German group and the Chinese company First Automobile Works. Volkswagen AG owns 20% of the business’ shares, Audi AG has 10%, Volkswagen China Invest 10% and FAW has the remaining 60%. The joint-business will continue to expand Audi’s infrastructure after it inaugurated a new production site for the German brand in September 2009.