Photo: Ducati
Audi has no intentions to sell Ducati, not now, and not for the mid-term future, Volkswagen Group CEO Matthias Mueller says. Ducati is, for VW AG, a jewel, he adds, and the rumors that it would be sold are, well, false.
Over the last days, rumors emerged online mentioned that the Volkswagen Group would be allegedly looking for a buyer willing to pay what they demanded in exchange for Ducati. Such a move was, reportedly, motivated by the need to reduce the massive impact of the "Dieselgate."
We remind you that Volkswagen was confronted with evidence that they had altered the emissions results for a large number of cars, and are now forced to pay billions to fix the issue.
Financial sources estimate that the VW Group could get as much as one billion Euro ($1.1 billion) if they sold Ducati, as the money invested by Audi in the Italian maker led to an increase in the company's performance.
From a maker suffocated by debts that reached several hundred million Euro to a company that started breaking economic records never thought possible in nine decades, Ducati evolved into a valuable asset for the VW Group.
Thanks to the business plans laid out by Ducati and Audi, and using the financial support of the German company, Borgo Panigale appears to grow stronger by the year as more and more models are added to the range.
Also, Ducati recently started to open up to the younger demographic, shifting a bit their position in the market to reach more customers. However, even with a sale value of one billion euros, this money would be rather insignificant in the big VW Group picture, as the German giant is valued at 213 billion euros ($238 billion), so selling it would not exactly mean a huge step up in the books.
And with over 700 million euros (and growing) annual revenue from Ducati, selling the company doesn't make too much sense. Mueller also mentioned that Ducati will remain in the Germans' portofolio, with even better prospects for the future, and the employees have nothing to fear.
We remind you that Volkswagen was confronted with evidence that they had altered the emissions results for a large number of cars, and are now forced to pay billions to fix the issue.
Financial sources estimate that the VW Group could get as much as one billion Euro ($1.1 billion) if they sold Ducati, as the money invested by Audi in the Italian maker led to an increase in the company's performance.
From a maker suffocated by debts that reached several hundred million Euro to a company that started breaking economic records never thought possible in nine decades, Ducati evolved into a valuable asset for the VW Group.
Thanks to the business plans laid out by Ducati and Audi, and using the financial support of the German company, Borgo Panigale appears to grow stronger by the year as more and more models are added to the range.
Also, Ducati recently started to open up to the younger demographic, shifting a bit their position in the market to reach more customers. However, even with a sale value of one billion euros, this money would be rather insignificant in the big VW Group picture, as the German giant is valued at 213 billion euros ($238 billion), so selling it would not exactly mean a huge step up in the books.
And with over 700 million euros (and growing) annual revenue from Ducati, selling the company doesn't make too much sense. Mueller also mentioned that Ducati will remain in the Germans' portofolio, with even better prospects for the future, and the employees have nothing to fear.
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