Audi Completes Ducati Takeover Through Lamborghini
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Ducati finally challenged the Bavarians with the 1199 Panigale. Clearly, this has the potential to make a strong case for itself. Audi, with its mountains of capital, decided the Italian motorcycle brand is what they needed to challenge BMW in terms of corporate image, so they bought the company.
The takeover of Ducati Motor Holding by Audi AG has been fully completed through its controlled company, Automobili Lamborghini. The company’s new Board of Directors subsequently appointed the CEO of Audi AG, Rupert Stadler, as President of the Board and Gabriele Del Torchio and Claudio Domenicali from Ducati as Members of the Board alongside Horst Glaser and Axel Strotbek of Audi AG.
“Ducati is known worldwide as a premium brand among motorcycle manufacturers and has a long tradition of building sporty motorcycles. It has great expertise in high-performance engines and lightweight construction, and is one of the world’s most profitable motorcycle manufacturers. That makes Ducati an excellent fit for Audi,” said Audi board of management chair, Rupert Stadler.
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