Photo: Aston Martin
Aston Martin made an official announcement today that allows us to see that the company is willing to do a thing that sits high on the list of priorities of (most) men on the planet - attract more women.
The company’s Works customization division held a “ladies day” on Thursday, September 20th at its Newport Pagneli showroom on Tickford Street, inviting 30 potential female buyers, together with their guests to drive Aston’s range of vehicles.
The guests got to enjoy the cars alongside specialists from the Aston Martin performance driving team, which showed them the true potential of the cars, again, like most men would.
“This event allowed us to engage with our existing female customers and those interested in Aston Martin,” said Paul Spires, Aston Martin Works general sales manager. “We’d like to encourage more women to consider Aston Martin. It is possible that the perception and reality of Aston Martin ownership are quite different. Every model in the current Aston Martin range, from the V8 Vantage to the four-door Rapide, is stunning, great to drive and amazingly practical.”
The guests got to enjoy the cars alongside specialists from the Aston Martin performance driving team, which showed them the true potential of the cars, again, like most men would.
“This event allowed us to engage with our existing female customers and those interested in Aston Martin,” said Paul Spires, Aston Martin Works general sales manager. “We’d like to encourage more women to consider Aston Martin. It is possible that the perception and reality of Aston Martin ownership are quite different. Every model in the current Aston Martin range, from the V8 Vantage to the four-door Rapide, is stunning, great to drive and amazingly practical.”
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