Artega Sold, Now Related to Corona
The car had the right ingredients to become a perfect automotive cocktail. It was powered by Volkswagen-sourced 3.6 liter V6 unit, matted to the German manufacturer’s innovative six-speed double clutch DSG gearbox. The engine was mounted on an aluminum space frame and the whole light package was wrapped in a carbon composite body designed by Henrik FIsker (ex design director of Aston Martin who is also responsible for the BMW Z8). European clients were asked to pay around 80,000 euro for the automotive energy drink. Hoverer, the Artega GT never managed to shake the automotive world.
Starting from 2010, Artega will follow a new economic path: It will be neither a cocktail nor an energy drink but a premium beer. Drunk by a woman! The Mexican private investor Tresalia Capital, who had already tasted Artega (the company already had a minority stake), now acquired 100% of Artega’s stake. Tresalia is one of the major shareholders in the Mexican Modelo brewery whose portfolio includes the famous Corona beer brand. The company is lead by Linda Alvarado, the granddaughter of Modelo Group’s co-founder. Artega’s current major shareholder and director Klaus Dieter Frers will leave the bar, and will focus on his role of Paragon CEO.
Taking over form Frers will be Wolfgang Ziebart, former Infineon chairman and BMW executive. We even have a reason to hold a toast, as the new management promises that the Artega GT will remain in production, with 500 units scheduled to be built annually at the Delbruck plant in Germany. God speed Artega!