April 2013, the Best Month for BMW Motorrad Ever
The Bavarian manufacturer reported an 11.5% sales increase over the same month of 2013. 14,587 units have been delivered to their new owners during April 2013, compared to 13,088 one year before. As of April, 39,319 bikes and maxi scooters have been sold by BMW.
Following a long winter, motorcycle sales were down in the early months of 2013, but once the weather became more rider-friendly, things started to move. Heiner Faust, Sales and Marketing Vice President claims that the sales went 5% up in the first 4 months of this year, compared to the same period of the previous one, and BMW is satisfied with the figures.
The main force between the combined sales in the first 4 months has been the new R1200GS machine, accounting for a whopping 10,883 units sold, around 25% of the total sales.