This very funny ad portrays a man’s head as it has ‘detached’ itself from the body and has wandered of and it thinks about something else while you’re driving, distracting you.
The guy’s head gets a massage, it goes to a nudist beach and generally relaxes, until a vibration is felt. The driver snaps out of the daydream and the head ‘returns’ to reality as the seat is vibrating because of going over the white line with the Lane-Departure Warning System (LDWS) active.
It’s an amusing way to present what is a rather boring and, at first glance, an unnecessary system on every car. BMW tries to prove that it is very useful and it should be specified as an option on all their cars
It’s an amusing way to present what is a rather boring and, at first glance, an unnecessary system on every car. BMW tries to prove that it is very useful and it should be specified as an option on all their cars
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