All-New Range Rover Gains First-Ever Exploration Driving App
Dubbed “Trail Less Traveled” the app is available as we speak on Apple’s iTunes for iPhone and iPad and, according to Land Rover, it enables consumers to “explore the most capable, most refined Range Rover ever, inside and out, through an eight-stage interactive journey from four synced camera angles.”
Developed by Wunderman, Y&R and Blast Radius and dedicated to Range Rover’s active social-media users,, the Trail Less Traveled can also be used as an interactive map and the drivers are able to choose their own perspective and soundtrack.
"For over 65 years, Land Rover has been a pioneer in the auto industry by exploring new ways to help take people places in a way that other vehicles simply cannot.The Trail Less Traveled app is meant to showcase this spirit that is inherent to our brand," said Kim McCullough, Brand Vice President of Land Rover North America. "Moreover, the app is a tool that we know will resonate with our owners and enthusiasts as they are tech-savvy and intensively active social-media users."