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Alfa Romeo’s Quadrifoglio Verde Badge Will Rival the Likes of BMW’s M Division

When Alfa Romeo took the veils off their brand new Giulia Quadrifoglio Verde, their aim was obvious: to challenge the crown of the BMW M3. So far, the numbers speak in favor of the Italian, with its Ferrari-developed engine but there’s still a long way to go before the QV model becomes what it’s supposed to be.
Alfa Romeo QV Badge 1 photo
Photo: Autocar
Even so, most of the industry realized that there’s a reason only the top-spec model received the famous green four-leaf clover badge on it. Yes, it was obvious from that moment on that Alfa plans to make the Quadrifoglio Verde an alternative to the more famous M division from BMW and AMG from Mercedes-Benz.

It seems like our presumption was just confirmed by the CEO of Fiat Chrysler Automobiles (the parent company of Alfa Romeo), in Australia, for Car Advice. Pat Dougherty told them that “QV won’t become a standalone brand, it will be synonymous with the likes of BMW M, AMG, that sort of thing.”

That means that both BMW and Mercedes should start worrying, mostly because the Italians can use research and development from Ferrari and that’s nothing to joke about.

It also could point out to a host of other models that would offer incredible performance in the future. For example, the next Giulietta could be a menace for the A45 AMG model if Alfa decides to launch a proper QV version of it.

At the moment, the Giulietta and MiTo are offered with the four-leaf clover badge on them but it won’t be for long, as Alfa plans to put this plan in motion and use it as a sign that would let you know this is no regular car but a high-performance one.

That could also mean trouble for BMW’s 1 Series range. They don’t have a full-on M model available, but their M135i versions have been praised for what they offer in the segment. The main advantage is represented by the rear-wheel drive setup, but that may change in the future.

That’s because it is expected for BMW to migrate the production of their hatch to the UKL platform which is front-wheel drive. In the meantime, Klaus Froelich, the BMW Engineering boss said that he is fighting to keep the 1 Series RWD, but no decision was taken just yet.
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