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Alfa Romeo Is Satisfaction Guaranteed, J.D. Power Study Says

The new Alfa Romeo MiTo range has been on sale in the UK since the beggining of this month and it’s doing well, a fact that is partially reflected in the latest results from the J.D. Power and Associates 2011 UK Vehicle Ownership Satisfaction Study (VOSS), which places the Italian car manufacturer among the industry's top 10.

Alfa Romeo, which did not appear in the top 27 recorded manufacturer places in the 2010 report due to a small sample size, has steadily been working its way up the rankings to finish in joint tenth position (along with Toyota and Volkswagen) for the Overall Vehicle Ownership Satisfaction Index, scoring 805 out of a maximum 1000 points, ahead of the industry average which is situated at 794.

The J.D. Power report comprises four factors, and it was in the Vehicle Appeal Index category which carries the largest weight (37%) that Alfa Romeo recorded an outstanding seventh position, gathering 824 index points, five ahead of eighth placed Honda and one point behind sixth placed Audi. Lexus topped the chart with 857 points.

“This is fantastic news for both Alfa Romeo and our dealer partners as we enter our second century. To be placed tenth in overall customer satisfaction performance is a great achievement and clearly demonstrates the improvements in customer service, ownership appeal and quality that are being made at Alfa Romeo. We are encouraged by these results and will strive to continue improving all areas of the customer experience journey,”
Head of Brand for Alfa Romeo UK, Damien Dally, said.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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