Akio Toyoda Addresses Quality Issues in Open Letter
In an attempt to reestablish trust in the brand, Toyota’s president Akio Toyoda wrote an open letter published in the Washington Post. The letter apologizes for the misfortunate problems and presents Toyota’s plan to repair its public image.
“First, I have launched a top-to-bottom review of our global operations to ensure that problems of this magnitude do not happen again and that we not only meet but exceed the high safety standards that have defined our long history. As part of this, we will establish an Automotive Center of Quality Excellence in the United States, where a team of our top engineers will focus on strengthening our quality management and quality control across North America,” said Akio Toyoda.
“Second, to ensure that our quality-control operations are in line with best industry practices, we will ask a blue-ribbon safety advisory group composed of respected outside experts in quality management to independently review our operations and make sure that we have eliminated any deficiencies in our processes. The findings of these experts will be made available to the public, as will Toyota's responses to these findings.”
“Third, we fully understand that we need to more aggressively investigate complaints we hear directly from consumers and move more quickly to address any safety issues we identify. That is what we are doing by addressing customer concerns about the Prius and Lexus HS250h anti-lock brake systems,” he added.
Though Toyota’s problems won’t end soon, the Japanese manufacturer seems committed to fixing everything. For Akio Toyoda’s complete letter check out the Washington Post.
comments written so far
I would like to complain about our car. My wife, Sivamalar has bought a Toyota Corolla Altis 1.8G on 18th. September 2012 from Toyota UMW Sdn. Bhd, Jalan Kuala Kangsar, Ipoh, Perak. Our car registration number is AJA 5551.Now my main problem are the defects of the car. Our car has some vibration during the acceleration and also for normal condition of driving from 20kph to 40 kph and this can be felt throughout the car. This vibration like a shaky type of vibration which can be feel through our body expression if we were seated in the car both front and back seat. To say more its like a out of balancing type of vibration in other word. The Toyota technicians at Jalan Kuala Kangsar branch, Ipoh Malaysia were unable to detect the vibration and they kept on saying that the car was in a good condition even though I keep on explaining to them again, again and again. At last after an inspection done by Technician from HQ Shah Alam Malaysia, he has identified the problem. They unsure of this defect and refer this problem to a technical consultant so called the Tmap. They came down and said the tyres are too hard and must be replace with softer tyres. Than the service centre in my place replace all four tyres from Dunlop to Michelin brand tyres. The problem seems to be reducing just a little bit because of this softer tyres and the entire vibration as I told as above is still there. What would be the next when the tyres worn and become hardened? Vibration would definite getting high am I right? I bought the car using so much of money but now I feel that I have ended up getting rubbish. I am going through and flow to Toyota to get is solved but it?s unsolved. Now the Toyota is telling that this problem I normal for all Corolla models, I am surprised how the Toyota designed this car and how they would tight lips when this type of major defect is still unsolved? Toyota cheated me, you are cheaters. I should have buy Honda cars. I will spread this issue to all my friends and spoil your name. I will make sure no of my friends buy Toyota cars to release my anger. If the problem is not settling in due time I will spread this message throughout the world using all the social networks available in this world to re-educate the customer on my situation and make them more alert during buying your product. I salute you for having a service agent in Malaysia which does not care of their customer at all and just wanted to wash their hand put all the defect on the customer head. They also practicing a nursery word of this are ?normal? to whatever complaint that I made. Now what I want to know is whether the problem can be settled or not? Or else is Toyota going to say that this car will be continuously like this forever? Is this Toyota?s ethics of service to their customers? The words ?it is like that? are quite common word for the problem which cannot be settled. If cannot be settled never mine, I need an official letter from Toyota that this problem cannot be solve and its easy for me for to take legal action against . I want your answer now. My personal email id this firstname.lastname@example.org. Hp no number 0125186254.Thank you.
Thiru (contact number: 012-5186254)