ADP Launched Facebook Management Software for Dealers

Car dealers have an easier way of keeping control of their Facebook page, as Dealer Services Group of Automatic Data Processing, Inc. announced the launch of new Social Media / Reputation Management solutions. The new software might just be a hit, as social media became an important part of any marketing campaign, whether we're talking about dealers or car manufacturers.

ADP’s Social Media / Reputation Management aims to:

• Increasing a dealer’s brand awareness among automotive consumers within the local area
• Improving a dealer’s Search Engine rankings and volume of relevant results listings
• Growing a dealer’s user community participation and overall customer base
• Creating a direct, opt-in communication channel to customers bypassing artificial filters
• Driving additional customer traffic to the dealer’s website

“Social Media is a new way for us to build a deeper relationship with our prospects and current clients. Since we’ve gotten our Social Media program up and going, our organic search ranking has improved and we’ve already seen many positive results, not only in our sales department but in our service and our body shop as well,” says Elizabeth Barrera, IT Director, Ancira Auto Group.

“According to JD Power, 35% of car shoppers use consumer-driven websites like blogs as part of their buying process – and this trend is only going to increase. The growth of Social Media represents a major opportunity for dealers to communicate with their customers in an environment different than the typical sales cycle -- and it’s one of the most effective means to do so.”

"As a leader in both digital marketing and managed services, ADP is uniquely positioned to provide a comprehensive Social Media solution that drives significant opportunities for the dealership to manage its online community efficiently and effectively,” states Steve Anenen, President of ADP Dealer Services.