2015 Subaru Outback Commercial: Bison

Subaru of America has kicked off a new marketing campaign for the 2015 Outback which includes two national television spots by movie director Lance Acord. We've already shown you "Memory Lane", where a grandmother with hippie roots teaches her granddaughter the ways of the world, whether her parents like it or not. Now it's time to take a look at "Bison", which shows a situation familiar to every modern parent.

Compared to the wondrous adventures you can have online, nothing that's flesh and blood seems all that interesting for a modern teenager. Giant sequoias in the Redwood National Park? Not big enough. The Grand Canyon? Kind of boring. All that changes though when the adventurers come face to face with an actual bison.

“The all-new Outback embodies adventure and the new campaign demonstrates how the Outback is ‘Built to take you to the place you've never been’,” said Alan Bethke, vice president of marketing for Subaru. “This new generation Outback delivers SUV and crossover characteristics that consumers want while also providing car-like fuel economy and handling,” Bethke added.

If you want a large, reasonably priced station wagon with all wheel drive and good fuel economy? The 2015 Outback is pretty much your only choice. With the previous generation, the company sold twice as many as it originally expected, so they didn't actually need to push for a big-budget ad campaign. But we're kind of glad they did, because nobody recognized the bison as the icon that it is.