Now that the first batch of 2014 Cherokees has finally left Toledo, being shipped to US dealerships following a three week delay, Jeep is launching the “Built Free” marketing campaign to help launch the vehicle that brings the renowned Cherokee nameplate back to North America after 12 years.
The new campaign launched today with a 60-second commercial - running across national broadcast and cable television - that “evokes a time free of restrictions and one of unending possibilities” with Bob Dylan’s 1962 “Motherless Children” in the background.
"The Jeep brand has a rich history steeped in the unrelenting pursuit of freedom," said Olivier Francois, chief marketing officer, Chrysler Group LLC. "The return of Jeep Cherokee and the 'Built Free' campaign serves as a reminder that we can fulfill our daily responsibilities and still follow our innate desire to explore new and different experiences."
The campaign will continue with a 30-second spot that will broadcast on November 11. By that time, the first examples of the 2014 Cherokee should be with their new owners. If all goes according to plan, that is...
Ask Ciprian about cars and he'll reveal an obsession with classics and an annoyance with modern design cues. Read his articles and you'll understand why his ideal SUV is the 1969 Chevrolet K5 Blazer. Full profile
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