2013 WSBK: Effenbert Liberty Racing Retires Again
It's not the first time when Effenbert Liberty Racing says they give up, but this time it looks like it's rather for good, at least for a while. Sponsor Effenbert announced they would leave the team after the Italian round, while Liberty Racing stated they have found some difficulties during these races in pursuing the advertising targets.
Effenbert Liberty Racing skipped the kick off round at Phillip Island and have not fared too well in this season, so seeing the sponsor moving away is not the biggest surprise out there. Even worse news for rider Mark Aitchinson, as he's left on the outside for the second time this year.
Check out the press release after the jump:
“The LIBERTY RACING TEAM EFFENBERT thanks Dorna WSBK Organization Srl that allowed to the team to be present at the start to the 2013 season, and try to recover the substantial value of the investment in marketing and promotional activities carried out in the Superbike World Championship from 2008 until today , first in sponsorships and then with direct participation.
Whereas, as noted, the main goal of our team is the use of racing according to the parameters necessary for the promotion of the brand of our main sponsor and our other partners, we have found, on our opinion, some difficulties during these races in pursuing this targets.
Anyway, we believe that the continuation of the adventure of the team in the WSBK 2013 is not of our further interest , as the sponsors and partners have decided to direct the promotional investment in other channels at this time achieve the value economic effort / visibility more appropriate to the volume of investments.
In the next days will be communicated in detail the operational programs. The Team takes this opportunity to thank publicly all those who have shared this adventure and all those who have spoken and written of us, whether good or bad.”