2013 R1200GS and S1000RR Drive the BMW Growth in the US
BMW reported 37.8% growth for the profit before financial result (EBIT) over the same period of 2012, with €51 million vs €37 million (2013 $67 mil, 2012 $48.7 mil), while the profit before tax was up 35.1% to €50 mil, compared to €37 mil in 2012 ($65.8 mil vs $48.7 mil).
The number of bikes sold by BMW in Q1 was only slightly bigger than the same figure of 2012: 24,732 compared to 24,373. Europe had a longer winter and overall sales went down 8.9 % combined, with Spain down 20.7%, Italy 19.3%, Great Britain 10.6%, France 8.2% and only 2.1% in Germany. On the other hand, sales in Brazil went up 5.5%, while Japan sold a whopping 24.4% more Beemers.
BMW sold 31.6% more bikes in April 2013 alone the US, with the motorcycle sales rising by 13.9%. The new R1200GS led the way, as no less than 243 bikes went to their new homes, and the S1000RR came next, with 225 bikes sold in April, almost double the figure from last year. It's a good start for these two magic BMW bikes, and we can only hope things go even better.