2013 Chicago: Superman Kia Optima [Live Photos]
Now the Man of Steel's spirit has been applied to a special Optima Hybrid that was showcased today at the Chicago Auto Show. The car follows the same philosophy as the other superhero-themed Kias we showed you last year. In fact, the Superman-themed Optima is the sixh of eight cars Kia is building in partnership with DC Comics' "We Can Be Heroes" campaign, which wants to bring help and hope to people affected by drought and famine in the Horn of Africa.
“As the most recognized Super Hero in the world, Superman is a symbol of strength and integrity, making him the perfect character to join forces with Kia’s first-ever hybrid to create a customized ride powered by a robust and efficient powertrain,” said Michael Sprague, executive vice president, marketing and communications, KMA. “Each of our Justice League-inspired vehicles are remarkable collaborations between the automotive and comic book worlds, and all for a worthy cause. To that, Kia is very proud to be partnering with DC Entertainment to raise awareness for the ‘We Can Be Heroes’ campaign.”
❐ Check out the Superman Themed Kia Optima photo gallery