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2013 Chicago: Superman Kia Optima

Shipped out from a different, more technology-focused world to unforgiving America, which over time grew to love the outsider. That might be Superman's story, but it can also describe the arrival of the Kia bran in America.
Superman Themed Kia Optima 11 photos
Photo: newspressusa.com
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Now the Man of Steel's spirit has been applied to a special Optima Hybrid that was showcased today at the Chicago Auto Show. The car follows the same philosophy as the other superhero-themed Kias we showed you last year. In fact, the Superman-themed Optima is the sixh of eight cars Kia is building in partnership with DC Comics' "We Can Be Heroes" campaign, which wants to bring help and hope to people affected by drought and famine in the Horn of Africa.

“As the most recognized Super Hero in the world, Superman is a symbol of strength and integrity, making him the perfect character to join forces with Kia’s first-ever hybrid to create a customized ride powered by a robust and efficient powertrain,” said Michael Sprague, executive vice president, marketing and communications, KMA. “Each of our Justice League-inspired vehicles are remarkable collaborations between the automotive and comic book worlds, and all for a worthy cause.  To that, Kia is very proud to be partnering with DC Entertainment to raise awareness for the ‘We Can Be Heroes’ campaign.”
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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