2013 Cadillac ATS on Dream Driver’s Journey [Video]
“Cadillac ATS vs. the World,” debuts online this week and includes 60- and 30-second television spots airing during the Opening Ceremony of the Olympic Games on July 27, Cadillac says. It looks like the Super Bowl wasn’t enough for them!
The adventure will take the ATS to places like, Monaco, the Guoliang Tunnels in China, MOrocco and windswept Patagonia.
“Completely new from the ground-up, ATS is Cadillac’s bold entry into the most significant segment of the global luxury auto industry,” says Don Butler, vice president of Cadillac Marketing. “ATS was developed to take on the world’s best sport sedans. So we designed a world challenge for ATS to dramatically demonstrate its all-new purpose-built chassis and advanced technology in a global, cinematic adventure.