Volkswagen’s witty marketing experts have finally found a way to use the fact that the 2012 Passat was named an IIHS top safety pick in an original way.
This has to be one of, if not the, only commercials where a crashed car is used. But this gets the message across well, and we start to get why people are putting safety first and buying the Passat.
"The 2012 Passat is a true Volkswagen, offering German engineering, class-leading standard features, and superior fuel economy, all for a remarkable value," said Jonathan Browning, President and CEO, Volkswagen Group of America, Inc. "Demonstrating our commitment to the American market, the car will be produced at one of the newest, most advanced, and environmentally responsible auto assembly plants in the world in Chattanooga, Tennessee."
The base Passat that starts at under $20,000 comes with bring you the same old 170 horsepower 2.5-liter engine as in the the Jetta. For the base price you’ll also be greeted by a five-speed manual transmission and 16-inch steel rims. The Passat comes standard with automatic dual-zone climate control, Bluetooth connectivity, steering wheel audio controls and Volkswagen's no-charge three-year/36,000 mile scheduled Carefree Maintenance Program.
"The 2012 Passat is a true Volkswagen, offering German engineering, class-leading standard features, and superior fuel economy, all for a remarkable value," said Jonathan Browning, President and CEO, Volkswagen Group of America, Inc. "Demonstrating our commitment to the American market, the car will be produced at one of the newest, most advanced, and environmentally responsible auto assembly plants in the world in Chattanooga, Tennessee."
The base Passat that starts at under $20,000 comes with bring you the same old 170 horsepower 2.5-liter engine as in the the Jetta. For the base price you’ll also be greeted by a five-speed manual transmission and 16-inch steel rims. The Passat comes standard with automatic dual-zone climate control, Bluetooth connectivity, steering wheel audio controls and Volkswagen's no-charge three-year/36,000 mile scheduled Carefree Maintenance Program.
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