The young people have spoken, and they want a cheap, simple hybrid with a bit of technology to keep them connected. And the Prius C, which has just been launched in the US, comes to the rescue. As such, Toyota has come up with a way to market the new hybrid hatch, the cheapest in America, in a very strange way.
Young buyers, especially ones that have never owned a car are traditionally skittish when it comes to walking into a big auto showroom. And so the 10-video-strong marketing campaign aims to get people through the dealer’s door with jokes and satire.
However, the Prius C is quite the serious little market offer. It’s powered by a 1.5-liter four-cylinder engine burning gasoline using the Atkinson cycle, and producing 73 hp and 82 lb-ft of torque. The electric motor puts its own spin on things, and is juiced by a 144-volt nickel-metal hydride battery pack. Combined output for the pair is 100 horsepower.
It’s supposed to do 53 city, 46 highway and 50 mpg highway, which is impressive for a car that starts under $20,000.
Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida. Full profile
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