2012 Ford Focus Sales Affected by Low Inventory

Ford has made a lot of efforts in order to make sure that the 2012 Focus explodes on the market, pushing the marketing pedal to the metal. The company’s overall passenger vehicle sales last month showed an increase of seven percent, so the Focus must be doing great, right? No.

The 2012 Focus sales are showing a decrease. But why? It’s simple. According to the automaker’s sales analyst George Pipas, who was cited by Ward’s Auto, the supply is low. The executive even offered us a figure, saying that last the there were only 5,500 Focus units in stock at the end of July. To get an idea of what the inventory should look like, he explained that last year, they had 27,000 Focused on stock.

The reasons behind this seem to be a shortage of parts, as well as the process changes that were imposed by the introduction of a new model at the factory.

It is now time to be a little but more specific and see what was the exact effect that this had on Focus sales: in august, the vehicle’s sales registered a 12.4 percent decrease, in spite of the rising demand.

Ford hopes that it will solve the issue by the fourth quarter, when the Focus inventory should reach a level of 25-30,000 units.

As for the Focus’ image, the car is an excellent product, as it has manage to lower the average age of its owners by eight years, with the most customers coming from California and trading their imports for the car.