2012 Chevy Sonic (Aveo) Super Bowl Commercial: Bugs on Grill [Video]
In one of the five Super Bowl commercials this year, Chevrolet is focusing on the Sonic hatchback, their US-built pride and joy. The car is so fun to ride in, that a whole bunch of bugs congregate on the honeycomb grill for a few thrills. The punch line of “from 0 to.... Chevy runs deep” is affective in getting the message across that this isn’t a serious car for joyless people, it’s for people who’ve watched A Bug’s Life recently!
The only niggle we have with the ad is that it sounds like they used the same voice actor. But the animations are perfect and we love how the grasshopper puts his “hand” over the little ants eyes.