2011 Ram Outdoorsman Launches, Mopar Adds RamBox Holster

Hunters, fishermen, campers and boaters can now enjoy the convenience, off-road capability and trailer towing power of the new Outdoorsman model from the Ram Truck Brand. Ram Outdoorsman is available in 1500, 2500 HD and 3500 HD single rear wheel, Regular Cab, Quad Cab, Crew Cab and Mega Cab, four-wheel drive and two-wheel drive and short- and long-wheelbase models.

In fact, the Outdoorsman will replace the TRX4 trim level in the 2011 Ram Truck lineup, joining the ST, SLT, Big Horn / Lone Star, Sport (1500 only) Laramie and Power Wagon.

The new model comes in a two-tone paint with Mineral Gray lower, scratch resistant steel bumpers, black door handles, wheel lip moldings and, of course, an Outdoorsman badge.

"We asked Ram Truck customers -- boaters, campers, fishing enthusiasts and hunters -- what features would they like to see in a truck," said Fred Diaz, President and CEO – Ram Truck Brand, Chrysler Group LLC. "They answered 'more capability, more room for my gear and ready to hit the trail. And make it affordable.'"

“Ram Heavy Duty owner demographics illustrate a passion for the outdoors: 47 percent hunt, 57 percent fresh water fish, 33 percent salt water fish, 36 percent own power boats and 37 percent tow camping trailers. Overall, 62 percent of fullsize pickup truck owners hunt, fish or camp,” a company statement reads.

The Ram Outdoorsman models will go on sale in the third quarter of 2010 with an MSRP of $28,350, including destination charge.

Ram officials also unveiled a new factory-designed fishing rod and gun rack option for RamBox-equipped Ram 1500 trucks. The Mopar RamBox Holster is designed to fit within the Ram's two exterior storage bins. The feature goes on sale in the fourth quarter of 2010 with an MSRP of $205.

❐ Check out the 2011 Ram Outdoorsman Launches, Mopar Adds RamBox Holster photo gallery