2011 NAIAS: Fiat 500 Mopar

A few years ago, it would have seemed a crazy thing to place the names “Fiat 500” and “Mopar” in the same sentence. However, here we are at the 2011 edition of the North American Auto Show, seeing Chrysler’s parts and aftersales divison releasing a custom incarnation of the supermini.

Of course, this is also an excellent way of marking the 500’s U.S. introduction. In fact, this process perfectly suits the 500, as the factory version of the car already offers a high level of personalization.

The vehicle displayed at the event also comes with a snowboard attached to its rear end. This is a pretty cool feature but if we had handled the marketing move, we would’ve placed a brake dance performer on that board.

Ok, the vehicle doesn’t come with a custom audio system but we reckon that its OEM ICE would’ve been enough to allow the combination to really steal the show.

Unfortunately, the car doesn’t come with any go-fast parts, but this only makes room for future developments...

Here is the full list of goodies that have been fitted to this custom incarnation of the 500:

• Door-sill guards with 500 logo
• Roof/hood decals feature a double-blue stripe
• Katzkin leather interior, black with blue accents
• Carbon fiber-style hand brake
• Carbon fiber-style shift knob with leather boot
• Rear window-mount rack
• Snowboard carrier
• Wheels, black gloss
• Chromed exhaust tip
• Chromed mirror covers
• Chromed fuel door
• Chromed grille surround, front and back
• Wheel center caps
• Key fob cover
• Strut tower brace