2011 Metzeler Calendar Launched at Ace Cafe London
“It was great to see so many people from all over the Metzeler Community supporting the launch of the Classics Calendar. This wasn’t just an event limited to the Metzeler riders in the UK, this was a worldwide spectacular and I want to thank all of those involved for their help and support in making the launch such a resounding success. Once again the Metzeler community has shown its true spirit,” stated Metzeler’s Director of Marketing, Francesco Pietrangeli.
With pictures selected from the archives of the world’s premier motorcycling photographers by a team of Metzeler staff, the calendar is made of high-quality art paper using a five-colour printing process with an additional matt finish. The cover image is then printed on lavish duplex before being UV gloss coated and the whole calendar bound together with a silver wire binding.
Alongside the usual Ace Cafe specials, Metzeler brought along its own displays including some stunning custom bikes and one-off Harley-Davidson creations. However, one of the stars of the show was the new BMW S 1000 RR, the most powerful bike in its class.
The launch also signaled the extension of the ‘Ride Experience’, as a UK presence. The ‘Ride Experience’ is a new concept combining the passion for motorcycling with an online community for blogging, video, riding routes, online debate and the ability to exchange views and tips. From January 2011, Metzeler will extend this popular blogging idea from Italy, Spain and Germany to both the UK and France.