For next year’s edition of the Geneva event (number 81), the organizers are placing human beings in the center of attention. The poster for the event shows a young woman behind the wheel of her cabriolet, offering “light-heartedness and good humour.”
It was created by the Polyconsult advertising agency. The agency’s team demonstrated that it was sensitive to the current popular trends. The competing creators that developed the theme for next year were inspired by the following ideas:
“The most innovative automotive technology is nothing if the human factor is not at the centre of the thinking behind it. An automobile must provide us with individual transport, while reflecting our automotive lifestyle. It must be safe and easy to use, so that we can enjoy our driving without any problems. However, thanks to the latest technologies, it must also protect our human values.”
”This graphic will be used in all national and international communications regarding the 2011 Geneva International Motor Show, and will be enhanced by the logos of our sponsors, natural gas/biogas, the principal sponsor of the official website www.salon-auto.ch, and the CFF from the public transport sector.”
You can visit the show's dedicated website by following this link.
Our say: Think of this as the automotive world’s Renaissance.
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