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16th of February 2010 | 08:26 GMT | Alina Dumitrache

2011 Ford Fiesta On the Road to Promote ‘If I Can Dream’ Series

STORY HIGHLIGHTS:

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  • The "If I Can Dream" tour features 3 Fiestas and 5 artists
  • They are trekking accross the US to promote the show
  • It will be streamed live on a special dedicated website

 
Click to enlarge [2011 Ford Fiesta On the Road to Promote ‘If I Can Dream’ Series - pic 1]
Ford’s new small car is on its way to stardom, as it has already started to support five aspiring young artists promoting Simon Fuller's new reality show "If I Can Dream," which follows the artists as they move to the Hollywood Hills looking for their big break. The artists, including a musician, an actor, two actresses and a model, will be trekking across the country to promote the show.

The "If I Can Dream" tour is visiting New York, Feb. 10-12; Boston, Feb. 14-15; Chicago, Feb. 16-17; Atlanta, Feb. 18; New Orleans, Feb. 19; Dallas, Feb. 21-22; Phoenix, Feb. 23; San Francisco, Feb. 24; and Los Angeles, Feb. 25.

The life of these five young artists will be streamed online in real-time, 24/7 on the special dedicated website. It also will be available for TV viewers exclusively on Hulu, a Web site offering popular TV shows and movies from commercial networks.

"This is the perfect way for people across the country to connect with the Fiesta and the 'If I Can Dream' artists," said Connie Fontaine, Ford Brand Content and Alliances manager. "Not only will they get to see the Fiesta up close, but they'll get to meet the artists on the first part of this exciting journey."

Fiesta serves as the "sixth bedroom" of the show – it's the artists' primary way of transportation, and it is outfitted with three cameras so they can talk about their experiences through livestreaming.

The 2011 Ford Fiesta is no stranger to having an online presence in the social media space. Like Fiesta Movement agents, the cast of the show will communicate with fans and followers via social media.

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