2010 Life Ball MINIs Make Public Debut

The three special editions MINIs made their red carpet debut the past weekend, being unveiled to the public by their creators, celebrity fashion designers Diane von Furstenberg, Kenneth Cole and Calvin Klein Collection’s Francisco Costa.

The three 2010 Life Ball MINI vehicles, namely a Countryman, a Hatch and a Convertible, made their debut at Vienna’s City Hall Square on the occasion of the annual AIDS charity event.

Furstenberg’s bright red MINI captivated with its numerous colourful lips, accompanied by a white touch applied to the wheel rims, mirror caps and roof of the car. On the other hand, Cole’s came with a surface of brushed metal and some 8,000 studs applied by hand, which were also reflected in the interior.

Finally, Francisco Costa’s MINI Countryman in matt black paintwork featured a reflective logo on each of the front doors, while tinted windows rounded off the look.

The Life Ball MINI by Calvin Klein Collection’s Francisco Costa went under the hammer for the amount of EUR 40,000 as part of the amfAR Gala in Vienna in support of the AIDS charity. The other two MINI will be auctioned at upcoming amfAR events.

Total proceeds will go to amfAR, the Foundation for AIDS Research. “We can now look back on a successful ten-year partnership with the Life Ball. The event is an excellent platform for the MINI brand, while our involvement allows us to contribute further to the fight against HIV/AIDS,” Wolfgang Armbrecht, Senior Vice President MINI Brand Management.

This is MINI’s tenth successive involvement in the AIDS charity event. This year, the event was centered on the “Sow the Seeds of Solidarity!” motto and the “Earth” theme.

❐ Check out the 2010 Life Ball MINIs Make Public Debut photo gallery