2010 Harley-Davidson Super Ride Kicks Off

American motorcycle manufacturer Harley-Davidson kicked-off the Super Ride 2010 yesterday, giving all motorcycle riders the chance to twist throttle of a new Harley-Davidson motorcycle out on the open road. The 2010 event will last until June 30, at all participating HD dealerships.

Riders who take part in the Super Ride 2010 will be entered in a drawing to win a Harley-Davidson motorcycle of their choice and an exclusive trip to Milwaukee to customize their new ride at the Willie G. Davidson Design Studio.

The custom bike will be signed by Willie G. and certified as one-of-a-kind by the Harley-Davidson Museum Archives.

“To make it even more exciting, we are adding elements that only Harley-Davidson can pull off, such as scheduling test rides online that will make it even easier to get on a bike, and the chance to win the ultimate Super Ride,” Dino Bernacchi, Harley-Davidson Director, Advertising and Promotion, said in a release.

Harley-Davidson Super Ride promotion highlights for 2010 include:

• Licensed riders can visit participating Harley-Davidson dealers or sign-up online to ride Harley-Davidson motorcycles between April 1, 2010 and June 30, 2010.
• Anyone taking a test ride during that time will be able to enter a sweepstakes for a chance to win a trip to Milwaukee to customize the 2010 Harley-Davidson motorcycle of their choice at the Willie G. Davidson Design Studio, along with a VIP tour of the Harley-Davidson Museum.
• A $500 Harley-Davidson gift card will be awarded each day during the promotion to Super Ride participants around the country.
• Test rides are generally available for all licensed riders at participating Harley-Davidson dealerships anytime during the riding season.