2010 Geneva Auto Show: Aston Martin Cygnet Concept
The Cygnet will probably hit the market as the company says that it has identified a target public for the minicar, in the form of existing Aston customers who would fancy a city commuter that would rise to their motoring standards.
“Many of our customers have a need for a small car for urban and city use,” says Aston Martin Chief Executive, Dr Ulrich Bez, “The Cygnet Concept brings intelligence, innovation and artistry to the small car market. The Cygnet Concept represents the natural choice for those customers looking for a premium commuter car.”, he added.
Fortunately, Bez assures everyone that Aston Martin will continue to focus on its core values in the future. So the company will keep producing elegantly-dressed beasts and will not become a Toyota rebadger or a small vehicle developer.
“Our past, our future and our backbone will always remain sports cars, but the Cygnet Concept will support this by offering our customers a greater degree of freedom in the urban context.” Bez said.
The Cygnet uses the Toyota IQ as a base, but benefits from many exclusive features that place it in a totally different segment of the market.
This is how Aston describes the pocket automotive gem : “The Cygnet Concept is a demonstration of Aston Martin's unrivaled skill at creating hand-crafted interiors. The rich blend of hand-stitched leather, Alcantara and aluminum is shared with Aston Martin's sports cars. The company's extensive experience of traditional processes and richly detailed craftsmanship gives each Aston Martin a unique feel, bringing together detailed design work, high technology and exquisitely tactile materials.”
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