2010 Ford Fiesta Ready for American Trial
The goal? To demonstrate Americans that Ford can also build small-displacement and fuel-efficient models. Too bad they only did it in Europe and completely ignored the United States which is now encountering the toughest period in the recent history of the auto industry.
But getting to the Fiesta trial, Ford says the programme is an excellent way to bring this European model close to Americans.
“It’s one thing to talk about the vehicle, but it’s another to put people into it and let them experience it,” said Connie Fontaine, brand content and alliances manager, Ford Motor Company. “This is a way to give people an early hands-on opportunity to get excited about the Fiesta while providing valuable feedback to our engineering team.”
And more importantly, Ford is confident that every single participant will share his opinions, which Ford says will be only positive, through popular social networks such as Facebook and other Internet websites.
“It’s all part of a plan to build excitement and spread the word about the arrival of the new Ford Fiesta to the next generation of customers,” said Sam De La Garza, Ford’s small car marketing manager. “These 100 socially-vibrant Fiesta Movement ‘Agents’ will then relate their driving experiences through social media sites such as Facebook, FlickR and YouTube.”
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