2008 – One of the Most Successful Years for BMW
BMW explains that these impressive sales were mainly a result of “the unique driving experience offered by a BMW M model” which remains “a persuasive factor for customers who wish to express a passion for top performance in the choice of their vehicle.” Although final 2008 figures will become available in January 2009, BMW
"The fact that our dealers were able to supply significantly more vehicles than the average of the last nine months even in such dramatic times for the world economy demonstrates the fascination and attraction which BMW M automobiles exercise on our customers," explains Ludwig Willisch, President of BMW M GmbH.
Contrary to the poor evolution of the market, BMW reports record sales in several regions where domestic carmakers struggle to remain in business and scream for government help. But this isn't necessarily an amazing fact because even United States officials admitted that local companies, including the three giants General Motors, Chrysler and Ford, should adopt European-like market strategy that could help them re-become important players in the automotive industry.
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