← Back to: "Why Bangle Left BMW"
Project i is said to be the reason for Bangle's resignation
"Bangle's radical design ideas are what might be behind his decision to part ways with BMW. Project i, a concept meant to develop city cars and look into transportation solutions for urban areas, seems to be to blame. According to BMWblog.com, Bangle's ideas didn't see eye to eye with those of Adrian van Hooydonk and CEO Norbert Reithofer. The two sides didn't agree on whether to introduce Project i as a new brand or to go for the use of the BMW or Min..." Continue Reading →
Photo credits: BMW
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