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Automakers cut down marketing budgets for 2009
"Is the current financial crisis going to put the brakes on marketing and advertising in the auto industry? Highly unlikely, but still it's no surprising at all that more and more automakers are cutting down their budgets for the aforementioned domains. According to The Advertising Age, most executives at the North American International Auto Show claimed they are reducing this year's marketing and advertising budget considerably. Apparently, the most radical decisi..." Continue Reading →
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