← Back to: "Saturn, End of a Different Kind of Car Company"
"...The short story begins in 1982, when Alex C. Mair, vice president of GM's Advanced Engineering Staff, began promoting something he was not used to, given his prior GMC experience: a small, revolutionary car which was code named Saturn, not after the planet, but after the US rockets which led the space race. A name which, GM hoped, once it has beaten the Russians, will most surely have no problem beating the Japanese. The new brand "in the works" became kn..." Continue Reading →
Photo credits: GM Next
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