← Back to: "Saturn, End of a Different Kind of Car Company"
Saturn prototype, 1984
"... Two years later, the Market Area Approach pays off and the first 26 retailers are appointed. This doesn't mean, however, cars started rolling off assembly lines. Everything was set for the American public to get a big, pleasant surprise; after all, the Time magazine called Saturn 'the biggest US automotive gamble in years," as the project burned through no less than $3 billion already. Unfortunately for GM, their secret project was sent into the..." Continue Reading →
Photo credits: GM Next
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