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Mercedes-Benz Embellishes Its Keys with Swarovski Crystals

Mercedes-Benz adds a little sparkle to the every day commute, having designed car keys that are studded with Swarovski crystals that offer an air of exclusivity and the right amount of shine appeal.

Mercedes-Benz in Japan and Swarovski of Austria joined forces to develop a key design specifically to suit Japanese lifestyle and fashion tastes. What better way to beautify something as dull and unappealing as a car-key than to implant a handful of shiny crystals in it?

Embedded along the long sides of the keys are individually and meticulously hand-crafted Swarovski crystals, in shades of pink or black. Up to 800 units of the limited edition keys will unlock and start a happy customer's Mercedes. The elegant lifestyle and fashion accessory is available to Mercedes-Benz customers in addition to the two standard keys, at an additional cost of US $515 (EUR 367).

This cooperation brings together two premium brands that continue to set new standards with their products. Both are synonymous with outstanding quality, creativity and fascinating design, and so complement each other perfectly. We are therefore delighted to have been able to join forces with Swarovski to bring this idea from our staff members to life in very tangible form,” comments Dirk Reimelt, project leader at Business Innovation.

At first, the keys will only be available in Japan, but the project could be extended to other markets, if the pilot phase proves successful.

The enticingly ornamented keys are the perfect way to add a little glitter to differentiate them from other Merc owners.
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