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Lotus' new media approach
"As we already told you, something must have gotten into Lotus' marketing or PR, or whatever department takes car of media announcements. And by something, we don't necessarily mean bad, just... different. In June, right when the summer solstice was upon us, Lotus made the announcement of its revival, a revival scheduled to take place at the Paris Auto Show this fall (truth be told, we had no idea Lotus was dead...). Now, some one month later, the British carmake..." Continue Reading →
Photo credits: Lotus
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