← Back to: "Infiniti Wants “De-Americanized” Lineup for Europe"
Infiniti Q30 concept
"Nissan’s Infiniti luxury brand is looking to “de-Americanize” its models in order to attract more buyers in Europe, but in Asia as well, company president Johan de Nysschen revealed yesterday. Speaking to Wards Auto, de Nysschen said Infiniti needs to minimize its “strong US-centric focus” to become a strong contender for BMW and Mercedes-Benz in the premium market. In other words, the automaker wants to add more small-displacement engines to its lineup and devel..." Continue Reading →
Photo credits: Infiniti
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