A team of Ford drivers will attempt to cover 1,000 laps of the U.S. Bristol Motor Speedway, driving a Mustang V6 that will only use one tank of fuel. The event will see the 305 hp Mustang trying to cover over 500 miles on the NASCAR track. It will all take place on June 23, with Ford inviting the public to become involved by entering a special sweepstakes.
Ford says that the Mustang will cover “at least” 1,000 laps – fans can try to guess the exact number of laps that the car will manage to complete and enter the competition on the event’s dedicated website between March 21 and June 23. The big winner will be randomly selected among those who guess the exact number of laps completed during the challenge and will drive home in a 2011 Mustang V6.
“We all know how much fun it is to drive Mustang, but in today’s market it’s also about fuel economy,” said Jamie Allison, director, Ford North America Motorsports. “By going 1,000 laps or more on one of NASCAR’s most popular tracks, we expect to show that when it comes to Mustang, you can be mean and green.”
“To go at least 1,000 laps at Bristol means we’ll be going twice as far as the NASCAR drivers do during their races, and we’ll be doing it without a pit stop," said Fritz Wilke, Mustang Brand Manager.
A similar marketing stunt was pulled last year, when Ford NASCAR driver Carl Edward managed to complete 1,445 miles (he drove around Washington D.C.) on a single tank of gas (averaging 81.5 mpg) behind the wheel of a 2010 Ford Fusion Hybrid.
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