← Back to: "Ferrari Looking to Become More Exclusive"
"Italian sportscar manufacturer Ferrari wants to become more exclusive in order to improve its financial results without growing sales volume, company chairman Luca di Montezemolo revealed earlier this week. Speaking to Automotive News Europe, Di Montezemolo said that Ferrari is able to improve its revenues without selling more car as long as its products become more exclusive by offering new customization options. “Our revenue per unit is growing thanks to a higher grade of options a..." Continue Reading →
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