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"... The Mercury fame reached its highest grounds in the 1970s, with the so called "Total Performance" era (a global promotional advertising campaign conducted by Ford, emphasizing performance) bringing no less than 580,000 customers to the brand. This was the peak and, at the same time, the starting point of the decline. As it did in so many aspects of the automotive world, the so-called energy crisis sparked by the Iranian Revolution put an end to..." Continue Reading →
Photo credits: mercuryarchive.com
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