← Back to: "Death of the Big M"
2002 Cougar XR
"... For the better part of the decade, sales numbers began failing Mercury and the only thing keeping it alive was Elena Ford, heiress to the Ford fortune and currently director of Global Marketing, Sales and Service Operations. In the end, however, the bad numbers had their say, with Ford announcing the slow killing of the brand starting with the fourth quarter of 2010. With a market share of only 0.8 percent of Ford's 16 percent slice of the pie, Merc..." Continue Reading →
Photo credits: Ford
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