← Back to: "BMWs Viral Marketing Campaign for X1"
"With just a few weeks before the official unveiling of the BMW X1 production model, BMW has found a way to arouse curiosity of its potential customers by launching a series of viral videos on a youtube channel and on a Facebook page dedicated to the X1. Don’t expect to see a sign of the vehicle in this videos, since the marketing team have done a great job and just let viewers to catch the essence of the latest BMW marketing scheme, called ‘Joy’. Each vi..." Continue Reading →
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