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"...The last time a Fiat was sold in the States was almost 27 years ago, but Fiat Group CEO Sergio Marchionne knew he had an opportunity to make the most of the Chrysler tie-up, and he thus introduced the 500 range to US customers. The CEO is not known for doing things in small, but the sales prediction of 50,000 units per year is now widely considered to have been too ambitious. This is also partly due to the inadequate dealer network at the model’s launch, and also due to the marke..." Continue Reading →
Photo credits: Fiat
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