Everything about TRIUMPH
TRIUMPH Brand History
Triumph Motorcycles is a manufacturing company founded by Siegfried Bettmann in 1884. Bettman was a German immigrant who travelled to England and, at the age of 20, founded his own company. The first name of the company was S. Bettmann & Co. Import Export Agency and his main activity was actually to buy motorcycles and sell them under its own brand.
Two years later, in 1886, Bettman renamed the company to Triumph Cycle Company but, thanks financial backing provided by Dunlop Tyre, he registered it as New Triumph Co. Ltd one year later.
Schulte, a Bettmann friend who joined the company, became a member of the management team of Triumph, supporting the evolution of the company in the manufacturing process.
The first Triumph motorcycle came in 1902 when the manufacturers installed a Belgian engine on one of their bikes. In 1903 they sold no less than 500 units of this model. One of the most important milestones in the company's history took place in 1905 when Triumph started producing completely in-house designed motorcycles.
Once the World War I started, most companies stopped the production of motorcycles except Triumph which struggled to roll out new bikes. Moreover, the company supported the Allied war effort and even supplied the alliance with more than 30,000 bikes, most of them being the model H Roadster.
After the war ended, Schulte and Bettman didn't see eye to eye anymore because Schulte wanted to go into automobiles manufacturing but he ended up leaving the company. It turned out that automobile manufacturing was not such a bad idea so the Triumph company bought the Former Hillman car factory in Coventry and even built a car saloon in the city.
Back in 1939, Triumph started experiencing financial problems and was bought by Standard Motor, which was owned by John Sangster. It's interesting to note that Sangster was also the owner of Ariel motorcycle, one of the main Triumph competitors.
Because their main production facility in Coventry was destroyed in the second World War, Triumph set up another plant at Meriden, West Midlands in 1942. After that, their biggest market, the US, required more Triumph long distance riding bikes so the 650cc version of the Speed Twin was officially launched.
In 1951, Triumph Motorcycle was sold by Sangster to BSA, one of their main rivals, so he could become a member of the BSA board and finally the Chairman of the BSA Group in 1956.
During the 1960s, Triumph came out with only a few notable bikes, including a small performance 100cc 2 stroke vehicle called Triumph Tina and a more powerful one called Triumph Tigress.
During the 1970s, Triumph struggled to become one of the leading motorcycle manufacturers, releasing two advanced motorcycles, namely the Triumph 350cc Bandit and the Trident. Due to some financial problems, the Trident production moved in the BSA factory in Small Heath in 1974.
Unfortunately, 2002 was quite a bad year for Triumph as a devastating fire destroyed the main factory just when the company was getting ready to celebrate its 100th anniversary. However, the manufacturer managed to revive the production line and set up a new factory in Thailand.
Latest News about TRIUMPH
Triumph Bonneville MC France has just announced the winners of their Dessine Moi un Bonnie (Draw Me a Bonnie) contest. The big winner is Sylvain Berneron, better known as the Holographic Hammer. The Holo-Bonnie is visibly a more elaborate concept than the rest of the two, and with a closer approach to the iconic ... Continue Reading →
The German magazine Motorrad have gotten their hands on several spy photos which show what could be the new quarter-liter bike Triumph is preparing for 2015. Now, the motorcycle appears to be a down-scaled Daytona, which means that Triumph will be entering the small-displacement sport bike fray, together with the ... Continue Reading →
MeanMachines is yet another Australian bike workshop specialized in magic, and Mad Max is the latest beast to roll out their door. However, I doubt that the actual Mad Max would be that eager to throw a leg over this machine, as it's not rat bike:we're looking at a first-class Triumph Bonneville streetfight... Continue Reading →
It looks like Triumph decided to go full-on in the Indian market, as they have launched no less than 10 motorcycles. All the segments are covered, from the Classic range to the sporty triples and the big cruisers. And yes, they are also selling the beastly Rocket III in India, too. Prices are varying quite a lo... Continue Reading →
Triumph upgrades their big-bore cruiser line-up, and it's time for the 2014 Thunderbird Commander to step in. The bike shares the platform used to make the Thunderbird LT, but the Commander is more on the spartan, sober side. Free from all the classic bling cruisers come with on a regular basis, the 2014 Triu... Continue Reading →
Enter the 2014 Thunderbird LT, Triumph's saddlebagged cruiser, a nifty upgrade from the basic machines. With LT standing for Light Touring, I believe that "light" refers to the fact that one cannot add a kitchen sink to the luggage, because the new Thunderbird looks anything but skinny and light to me.... Continue Reading →
Triumph officials have confirmed that a 250cc-class parallel twin motorcycle will be built in India in 2014 and will be then sold as a 2015 model in emerging markets. If we are to believe Bonnefication, the new quarter-liter bike will borrow some styling cues from the likes of the actual Speed Triple (pictured), a... Continue Reading →
They say it's better late than never, and these words may be right. Here's a story which kind of supports this truth, even though in a somewhat funny way. An 1953 Triumph bike was reported stolen in Omaha, Neb in 1967. In a completely mysterious way the U.S. Customs and Border Protection agents at the L... Continue Reading →
Not sure who chose the name for this Cafe Racer Dreams Triumph Thruxton, but he or she has done an amazing job: it's hard to come up with a better name than Impeccable for a bike whose main point of attraction is the rusty tank. Pretty iron(ic), if you get the joke. However, this Thruxton is as cool as it get... Continue Reading →
In a away, such ad a spectacular build could only come from England, but not because we're dealing with a Triumph, but because it evokes a past era of glorious motorcycle racing still with solid roots in the British tradition. The owner of this bike became interested in board track racing after a trip to an ... Continue Reading →